Despite many marketers now realising the importance of a good search engine optimisation (SEO) strategy, many are still struggling with the concept.

seo1SEO remains as one of those areas in marketing that is often an afterthought, or left to be outsourced to the experts. But the fact is, it is an important element of the marketing mix that no marketer can ignore.

Today, I wanted to share some tips I’ve found through my boundless hours of internet surfing and a good piece of what not to do on Business Insider and the whitepaper ‘SEO for Marketers’ written by Gregg Holtsclaw, Director, Online Marketing at Delphic Sage.

Back to basics

“SEO suffers from an identity problem,” says Holtsclaw. “In most organizations, SEO is, rightfully, considered to be a marketing tactic. Whether that notion stems from SEO being a hot buzz word, or from the notion that it is “snake-oil,” the simple fact is; SEO is a marketing tactic. And as, any multi-channel retailer can attest too, a sales channel.

“SEO is now a core competency that every single organization must staff for – either internally or outsourced.”

Is calling SEO a core competency too bold?

Without a doubt, there has been an explosion in SEO efforts for companies of all sizes, including companies who almost solely are relying on SEO as their principal marketing vehicle because of a perception of SEO being low cost, long-lasting, and of course, effective.

What to remember when implementing an SEO strategy

The first step you should take in implementing SEO is integrating SEO into your branding plan actively.

To determine if you are actively incorporating SEO into your branding, consider five quick questions: Read the rest of this entry »