Joe White from Moonfruit.com explains why now has never been a better time to take the necessary steps in making sure your business website is effectively marketed to target customers.

Natural search engine rankings are a great way for small companies with tight budgets to increase traffic to their website. Nobody can guarantee positions in rankings, but by systematically optimizing your website around key terms, you can make a big impact.  However, it also doesn’t happen overnight and patience is needed while you establish your website.

Keywords/phrases are the best place to start when looking to boost your website up the search engine rankings.

If you have a have a taxi company in Brighton, you want to choose keywords that relate to your business such as ‘Brighton taxis’. The general rule of thumb here is that that the more specific the terms are, the better the chance you have of it ranking higher. So instead of listing single words, a better approach is to use two or three word phrases associated with your site, as this cuts out a lot of unrelated results.

Build online communities

Through forums and blogs, you can create online communities on and around your website which will benefit your business’s website in a number of ways. The sense of community will enrich customers’ experience of your site and it will also give them a reason to return. Involve them on discussion boards, encourage them to post blogs, and they will come back to continue the conversation.

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