The new trend driving business on Facebook

In case you needed reminding of Facebook’s phenomenal power and growth, the social networking site has just made its debut on the BradZ Top 100 most valuable brands list. Its value? More than £3.6 billion.

As tech brands dominated the first three spots in the list, it has become more apparent that this sector and such names including Microsoft, IBM and Apple are deeply embedded within the daily lives of the everyday consumer.

So how can marketers cash in?

The world of internet marketing is changing with new services popping up all over the web-based horizon, which promise to allow business to reach their target audiences faster in the social media realm.

I feel like a broken record when I say “social media is where it is out,” but it really is and it needs to be constantly said because there are still thousands of brands out there that think the likes of Facebook simply isn’t a good fit for their company. But having a presence is a necessity for any business that wants to connect with customers on a deeper and more engaging level.

Facebook is the largest social networking platform on the web, and it’s also one of the single top performing, most visited websites of any kind.

This means that there is a huge opportunity for users to use the service as a networking platform. If done correctly you can tap into an atmosphere filled with potential prospects and partners.

Getting noticed and standing out in business isn’t easy. Facebook is no different, and if you are going to use it to promote your business you’re going to have to figure out a way to make some waves. 

Luckily, it is possible to do just that and in fact lots of businesses have made successful Facebook marketing campaigns. You just need to know the basics.

Firstly, find some fans. But not just any fans. They have to be the kind of fans who will be likely to show an interest in buying what you are selling. You must also realise above all else that the point of getting Facebook fans is not to be popular; it is to make money.

Secondly, keep the fan base. Don’t get lazy, Facebook and yours fans on the site are a relationship that you must always pursue and maintain.

All this is info most of you will know. But what has been brought to our attention lately is the increasing trend of businesses actually buying up fans.

Remember when you were in high school and all you wanted in the world was to get noticed? It wasn’t easy to stand out in the crowd in a positive way, was it? Well, trying to get more Facebook fans is sort of like that. It’s not easy to get noticed in the vast cyber-sea that is Facebook.

Facebook has become important enough that this is actually a feasible plan. A few months ago I would’ve said buying fans was like selling your soul to the devil. But now, given the 400 million plus audience, perhaps it’s not such a bad idea to let the experts lead the right people to you.

You can buy fans at uSocial. 

While uSocial maintain that all growth they place on accounts is totally natural, some people seem to be of the belief that this kind of service is taking away from the true spirit of social media. Despite this, it hasn’t stopped uSocial selling fans by the thousands in what is becoming a new trend in social media marketing.