UTALK’S WEBSURF: Augmented reality recontextualizes consumerism

Keiichi Matsuda is currently finishing up his architecture master’s degree at London’s Bartlett School of Architecture. He created this intriguing, beautiful and somewhat unnerving vision of everyday life in the future, as embellished by augmented reality.

He writes, “may recontextualize the functions of consumerism and architecture, and change the way in which we operate within it.”

Augmented reality, they say, is the next big thin in marketing. Check it out…

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.