Where smartphones are falling short

Technology is with us no matter where we go. We carry it around in our pockets, in our ears, in our handbags and around our necks. Smartphones have provided a new channel for marketers to reach us while we’re on the go and even retailers are cashing in on this space.

New research from ATG this week has revealed 1 in 3 of us have tried shopping using the web on our mobile phones.

But while 28% of us that have tried it find it a difficult way to shop, 24% think offering mobile-only offers and incentives will encourage adoption.

With the growing popularity of mobile applications, 15% of consumers feel that developing specific commerce-related applications would entice them to shop using their mobile.

But 27% as still deterred by the slow network speeds of the mobile web.

Consumer interest is rising so mobile operators and handset operators need to work together to address concerns for m-commerce adoption to rise, then this marketing channel can really open up and who knows what the limits are.